SEO Tasks That You Should Do Today
SEO requires a strategy in order to evolve. If you are running a business and you have been doing well in terms of search traffic coming to your website, it may be quite easy for you to forget about evolving your SEO process. It’s a common habit; when we see or SEO process doing well, we tend to stick with the tried and tested tools until they stop delivering results. But it doesn’t have to be like this. Your goal should not be limited to just preventing the drop in ranking. You should actually go for a kill after finding a strong foundation. Having that said, there are a few things that you should do today to know the status of your SEO process and, also, to find some quicker ways to gain an upper edge.
Analysis of site indexation
One of the most recent changes in Google is related to the way it indexes websites. In the recent past, those website which would get indexed were guaranteed to gain a spot in search results. This is not the case now. Google now runs its bots through the websites but doesn’t give them the ranks if they are not worthy.
The first thing that you should do in this regard is to analyze indexation of your website. The main reason you should consider indexation analysis is that there are some pages which do not make it to the search results. Such pages can affect overall credibility of your website among Google.
In order to check the indexation of your website and its pages, there is a special tool you can use. This tool has been created by Greenlane Marketing.
Cannibalization refers to as a phenomenon which involves competition between several pages of a website due to topic similarity. This situation doesn’t let a website to rank well for that particular topic.
To know if your website has this issue is to check if multiple pages of your website talk about the same thing. Then you also have to look if your website is not ranking for that particular topic. If both cases are true, you probably have content cannibalization issue in your website.
Working with the new technology
Due to changing technologies, Google is pushing people to make their websites compatible with the new technologies. In many cases, Google comes up as a solely responsible entity for a particular change in technology. For instance, it was Google which initiated the urge of making the websites load faster. As a result, it introduced AMP (Accelerated Mobile Pages). Then there is Progressive Web Apps (PWA) which allows users to have app like experience without downloading the apps.
Without working on these technologies, you might not be able to get major success in SEO. Change is an inevitable fact which is specifically true for the SEO and the people associated with it. So it is the need of the hour to keep up with the change.